Custom Development

Built For Your Business, Not For A Template

Websites, storefronts and web apps for businesses that are not on Shopify — designed around how your customers actually buy, and built to be found by search engines and AI assistants alike.

Already selling on Shopify? See our Shopify solutions.

What We Build

Four things we do properly.

Industry Websites

Most Requested

A site shaped like the way your trade actually sells.

Showroom and retail websites built around a real buying journey — a bridal boutique needs an appointment funnel, a solar dealer needs a payback calculator, a tile dealer needs a box-count estimator. We start from a working demo for your industry, not a blank template.

  • Six live industry demos to start from
  • Enquiry funnel, WhatsApp and click-to-call
  • Local SEO configured for your catchment
  • Launch in 7–14 working days

Best for: Retailers, showrooms and service businesses

Custom E-Commerce

Commerce

When the catalogue outgrows the storefront.

Headless and bespoke commerce for merchants whose requirements do not fit a hosted plan — complex variants, B2B pricing tiers, made-to-measure configurators, multi-warehouse inventory and payment flows tuned for Indian checkout behaviour.

  • Razorpay, UPI, cards, net banking and EMI
  • B2B pricing tiers and quote-to-order
  • Product configurators and made-to-measure
  • Multi-warehouse stock and order routing

Best for: D2C brands and distributors outgrowing a template

Web Applications

Product Engineering

The internal tool you keep rebuilding in spreadsheets.

Dashboards, booking systems, CRM-adjacent tools, customer portals and admin panels — built on Next.js and TypeScript, with authentication, role-based access and an audit trail from the first release rather than bolted on later.

  • Next.js, TypeScript, PostgreSQL
  • Role-based access and audit logging
  • Third-party API and ERP integration
  • Staging environment from day one

Best for: Teams running operations out of spreadsheets

SEO, AEO & GEO

Growth

Found by search engines and by AI assistants.

Technical SEO is table stakes. We also structure every page so answer engines can lift a correct answer from it — FAQ schema, question-shaped headings, entity-rich copy and LocalBusiness data, so Google AI Overviews, ChatGPT and Perplexity quote you accurately.

  • Schema.org structured data on every page
  • FAQPage, LocalBusiness and Breadcrumb markup
  • Core Web Vitals budget enforced at build
  • Search Console and Business Profile set up

Best for: Anyone who depends on being found

See It, Don't Imagine It

Six finished websites you can click through right now

Bridal wear, jewellery, solar equipment, interior decor, tiles and sanitaryware, home furnishing. Each one is a real, working site — filters, calculators and enquiry forms included — not a screenshot. Find the one closest to your trade and tell us what to change.

Standard On Every Build

Not upsells. The baseline.

A website that fails any one of these loses customers quietly, so we do not treat them as optional extras.

Mobile-first, always

Designed on the phone layout first and tested from 320px up. In Indian retail most first visits arrive from a phone via Search, Instagram or a WhatsApp link.

Fast by construction

Hand-written components, no page-builder bloat, lazy-loaded imagery with reserved dimensions, and a performance budget checked before every release.

Accessible by default

Keyboard navigation, visible focus states, labelled forms, AA colour contrast, reduced-motion support and screen-reader landmarks — not a retrofit.

Yours to own

Clean, commented source code handed over at the end, with a walkthrough. No licence lock-in, no proprietary builder, no monthly ransom to keep your site online.

How It Works

From first call to live site

01

Pick a starting point

Open the demo closest to your trade and tell us what you would keep, cut, and what is missing for how you actually sell.

02

Fixed scope, fixed quote

One call to agree the sitemap, sections, tone and launch date. You get a written quote — no hourly surprises, no scope creep.

03

Build on staging

Your branding, photography, catalogue and copy replace the demo content. You review on a private staging link, not in a PDF.

04

Launch and hand over

Domain, hosting, analytics, Search Console and Google Business Profile wired up. Source code and a walkthrough video are yours.

The Stack

Boring technology, chosen on purpose

Every tool here is widely used and well documented, so any competent developer can pick your project up after we hand it over.

Next.jsApp Router, RSC
TypeScriptEnd to end
Tailwind CSSDesign system
PostgreSQLRelational data
RazorpayPayments & UPI
VercelEdge hosting

Tell us what you are building

Send us the demo closest to your business and three things you would change. You will get a fixed quote and a launch date back — usually the same working day.